Taking a look around

I love the insightful documentary “The Merchants of Cool”. The first time I saw it a few months ago, I was completely blown away. These “hunters of cool” seek to tap into youth culture for financial gain, utilizing whatever methods they can. One very interesting point is that “cool” is constantly changing. Once a product or style is popular, it is already on its way out. This stuff is scary, but it’s also encouraging. What if the Church could come to understand our culture well enough where we could present Christianity with the right methods and language? Of course, we would not alter the message, but the method certainly isn’t sacred.